I was on the order list for a 296 GTB but after optioning out to only $410K, was told to get it to $450K or it won't happen.
Why not compare it to the 296GTB? I had a 2020 Acura NSX and I paid $140K for that new, my Artura cost me $255K. The Artura simply blows away the NSX in every way...so much faster, better ride, sounds better, and probably 500lbs lighter. The differences between the Artura and 296 are much smaller from my experience. And the steering, brakes and ride are better in the Artura. The 296 takes the race and has the Ferrari badge. I didn't find the sound on the 296 any better than the Artura...from the journalists you would think the 296 sounds like the 458. I'm one of the few that likes the sound of the Artura, although I concede a big difference with the 720S.