I'll bite. Because of merit. And when something that doesn't merit an award, and yet is given an award, it grates on a lot of people.
Each product speaks for itself. Before the iPhone Blackberry was the top of the heap. I could care less about Blackberry's heritage, philosophy, etc., once something better came out, something better came out.
These are products, not some family line debutante ball.
Of course I agree with you that general recognition will take time. Just like there are people that still think the Blackberry is better. There is a tipping point, and for Blackberry vs iPhone that came and went. It doesn't help that the press is pretty irrational on these subjects. It was much the same for Blackberry vs. the iPhone in early days as well. But just like the press couldn't see it was better day one, and now the issue is largely moot, it's much the same way here for Mac v. F. But the economies of scale are very different in this market, and the ferrari propaganda regime and the domestically abused press it keeps under its thumb will keep things distorted away from the merits.
Anyway, if there's even a smidgen of truth to any of my above rantings, that's reason enough for people to be annoyed.