McLaren Life banner

1 - 13 of 13 Posts

·
Registered
Joined
·
42 Posts
Discussion Starter #1
Can anyone elaborate on the origins on the McLaren "Swoosh"? It would be nice to know so that I can educate people that it is not a shuttle from the Constitution Class: Starship Enterprise.
 

Attachments

·
Registered
Joined
·
983 Posts
If anyone here knows, it'll be Peloton
 

·
Registered
Joined
·
38 Posts
Someone else posted a bunch of pics of the evolution. Apparently, it is a stylized version of the original Mclaren kiwi logo.


 

·
Registered
Joined
·
38 Posts
And then, I guess, there is a different story about how it came about....From a post on: http://www.grandprixgames.org/read.php?4,401081,401081

"its not a kiwi. It was just a coincidence that the design looked similar to a kiwi.

I live in new zealand and we have a guy called Bob McMurray, who used to work for McLaren, that co hosts the motorsport show when the F1 is on. Someone asked if the logo was a kiwi but he said they were simply mucking around with designs that one came out and just happened to look similar to a kiwi."
 

·
Registered
Joined
·
1,330 Posts
the folk at MTC told me its a highly stylized version of a Kiwi's head; as the McLaren brand grew, the original badge (shown in a post earlier in this thread) turned into just the Kiwi's head. This then morphed into the swoosh. Of course the folk at MTC could all actually be secret 'Enterprise' crew who've travelled back in time to give thier superior technology to Ron (too bad they forgot to carry the Iris knowledge.....)
 

·
Registered
Joined
·
691 Posts
I seem to recall that the the mark above the 'n' in "McLaren" was actually the Marlboro chevron (this may have been on the F1). I *know* I've seen it that way (I just can't find a pic)... this isn't it, but is from the same period. When tobacco became taboo, they had to change it, and the current swoosh was born!

 

·
Registered
Joined
·
691 Posts
Thank Peloton25 for this... This is the logo I recall seeing (the blurry one in the foreground)...


Caption of the photo: "Philippe Alliot sits aboard the #7 Marlboro McLaren Peugeot McLaren MP4-9 Peugeot 3.5 V10 during practice for the Marlboro Grand Prix of Hungary on 13th August 1994 at the Hungaroring Circuit, Budapest, Hungary." Source of the photo: http://www.daylife.com/photo/09hZfRoerdfDe?q=Hungaroring
 

·
Registered
Joined
·
4,955 Posts
Actually your all way off the mark. It originated here.
 

Attachments

·
Registered
Joined
·
107 Posts
I seem to recall that the the mark above the 'n' in "McLaren" was actually the Marlboro chevron (this may have been on the F1). I *know* I've seen it that way (I just can't find a pic)... this isn't it, but is from the same period. When tobacco became taboo, they had to change it, and the current swoosh was born!

The swoosh definitely predated the tobacco ban, as it was part of the West Mercedes McLaren branding. But I don't know when/where it came from...
 

·
Registered
Joined
·
886 Posts
Seems like an evolution. Based on the Marlboro brand more than the kiwi.





2002

 
1 - 13 of 13 Posts
Top