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6,924 Posts
Not really any new footage (save perhaps some of the Sport Auto Hockenheim clips?), but a neat vid nonetheless:
http://www.youtube.com/watch?v=ouK25t6WB_o
http://www.youtube.com/watch?v=ouK25t6WB_o
new McLaren Automotive vid
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11,182 Posts
The thing is falb your investing by having one of the first cars,then when your driving it you will ask yourself if you will ever need to change brand again,everyone will have to up their game for you ever to consider it, and even then it will still be the most exclusive
No Andy it wonT be exclusive. I am utterly horrified to learn from London that early adopters will get no priority within the order process for new cars! Bearing in mind the early cars were hardly perfect until rectified and we all await Iris this is a major blunder? You do not get Brand loyalty if you don't give customer loyalty! The Ferrari order process is not perfect but it does reward customers loyal to their brand by supplying new models very early!The thing is falb your investing by having one of the first cars,then when your driving it you will ask yourself if you will ever need to change brand again,everyone will have to up their game for you ever to consider it, and even then it will still be the most exclusive
Frankly I expect this policy at London to be changed. It is referee to as transparency but Lunacy would be a better description imop
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356 Posts
I like the idea that no one gets to jump the queue. As early adopters and current customers, we should be among the first to know about upcoming models. Since the first deposit is relatively small and refundable, we can secure our place early in the queue with no penalty for changing our minds later.
The last thing I want is some "more valuable" customer pre-empting my early position.
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11,182 Posts
I hope so Bruce,as the regional dealerships have a completely different attitude,in line with the Mclaren ideal i think! After all how can you order a car that doesnt exsist,not even on the configerator,if they do this they will be opening up the books to speculators,many of whom will be doing this on behalf of competitors and ultimatly damaging their own customer base,you cant keep all the people happy all of the time,but it makes sense to look after those that have helped at the start of it all
Good luck Bruce
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5,033 Posts
For the purpose of clarity, and sanity, my understanding is that priority on future models is
as follows:-
1. Expression of interest by email or letter in order of date received
2. First deposit tagged to item 1.
3. Second deposit
I suppose if this expectation is understood then transparency is established.
From a commercial perspective,as a dealer, I would inject current customers into the priority list but it would get messy and maybe complicated but keeping an existing customer is cheaper than acquiring a new one.......
as follows:-
1. Expression of interest by email or letter in order of date received
2. First deposit tagged to item 1.
3. Second deposit
I suppose if this expectation is understood then transparency is established.
From a commercial perspective,as a dealer, I would inject current customers into the priority list but it would get messy and maybe complicated but keeping an existing customer is cheaper than acquiring a new one.......
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6,924 Posts
I feel the most fair way to do it is as follows:
1. When the car is at the "hypothetical" stage, i.e. does not yet exist but we know it is coming - such as the 12C Spyder - the dealer should put any expressions of interest on a sheet of paper, the order of which is unimportant at this stage.
2. When the dealer decides to formally create its ordered waiting list, it should send a communication first to all existing McLaren customers, i.e. an email that goes out to all owners at the exact same time. Therefore, existing owners get first right of placing a deposit and establishing their rank on the ordered list, nothing more.
3. After a reasonable period, say one week, to allow for follow up phone calls (in case the email was missed), the list should be opened up to the rest of the market by first issuing another communication to all those who had previously expressed interest but are not existing customers.
4. Once the ordered list has formally started, nobody should be able to jump the queue.
Fair?
1. When the car is at the "hypothetical" stage, i.e. does not yet exist but we know it is coming - such as the 12C Spyder - the dealer should put any expressions of interest on a sheet of paper, the order of which is unimportant at this stage.
2. When the dealer decides to formally create its ordered waiting list, it should send a communication first to all existing McLaren customers, i.e. an email that goes out to all owners at the exact same time. Therefore, existing owners get first right of placing a deposit and establishing their rank on the ordered list, nothing more.
3. After a reasonable period, say one week, to allow for follow up phone calls (in case the email was missed), the list should be opened up to the rest of the market by first issuing another communication to all those who had previously expressed interest but are not existing customers.
4. Once the ordered list has formally started, nobody should be able to jump the queue.
Fair?
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296 Posts
Its a balancing act for sure. What McLaren need to avoid is the Ferrari model of making you buy a coupe before you can have a spider. That has two negative effects, first rips off and pisses of owners and then right before the spider comes out floods the market with used coupes, which kills the value of the coupe, pissing off everyone who had one and those still waiting.
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6,924 Posts
Good point!! However, believe me, Moncho - as soon as you settle into it, you'll start thinking Wow, where can they possibly go from here? As a first product, it's alarmingly good. Not quite perfection, but so very close to it. We know they will not stop until they improve every aspect of the car. Can you imagine how good the 12C's replacement will be? I can't fathom it, at the moment, but I know I will want it!
When the product is that good, inevitably the dealers will have a lot of power. It is up to us to tell them how we expect to be treated, or else the imbalance of power will naturally lead to a Ferrari-like situation. I don't expect any preferential treatment beyond what I outlined in point 2, above.
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691 Posts
Holy cow I love this company. And this car. Both are satisfying on more levels, and to a greater degree, than any car/company I've ever experienced.
Oh wait - I've been saying that in my signature block all along. Sorry to be redundant!
Oh wait - I've been saying that in my signature block all along. Sorry to be redundant!
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11,182 Posts
Only fair way if you want to build up a loyal customer base,rather than customers who jump to the next new thing or be inticed away by competitors
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5,033 Posts
So what we are saying is we paid £200k for Club membership and want some Club privilege!
Seems reasonable.
I will have a word with Ron next week when I visit the MPC.
Seems reasonable.
I will have a word with Ron next week when I visit the MPC.
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