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232 Posts
I don't like to pile on to McL re: their under-developed marketing prowess, but having just had my car back from its 10k tune-up I had further realization on how they are missing some easy stuff.
The car went in and had its software updated for the 2nd time since I got it. The update was free, and improved a host of things. Mostly there were enhancements, not bug fixes. In other words, they were making the car better for me. They did not tell me what they did, let alone try to market this as part of the value added of owning a McL. I had to check with my service manager, who had to check his sources. It is as if these improvements are secrets, rather than benefits.
This is, I believe, the natural mode for a race team that is always seeking to improve the car, but doesn't want to tell the competition. In this street car biz, they would do better to trumpet their approach which is, I think, singular in the business, and a big positive for owners.
But, at the end of the day, I'll take the McL great engineer/poor marketer profile all day long. The car is really great--and keeps getting better.
The car went in and had its software updated for the 2nd time since I got it. The update was free, and improved a host of things. Mostly there were enhancements, not bug fixes. In other words, they were making the car better for me. They did not tell me what they did, let alone try to market this as part of the value added of owning a McL. I had to check with my service manager, who had to check his sources. It is as if these improvements are secrets, rather than benefits.
This is, I believe, the natural mode for a race team that is always seeking to improve the car, but doesn't want to tell the competition. In this street car biz, they would do better to trumpet their approach which is, I think, singular in the business, and a big positive for owners.
But, at the end of the day, I'll take the McL great engineer/poor marketer profile all day long. The car is really great--and keeps getting better.