McLaren Life banner

1 - 20 of 29 Posts

·
Registered
Joined
·
4,955 Posts
Discussion Starter #1 (Edited)
Mclarens Future Models, Interview Evo Sept 2012

Anthony Sheriff interviewed by Evo Mag

1. Mega Mac revealed at Paris Show in the Autumn. styling is wild.

2. Future models will be mid engined with derivative of V8 in different capacity with differing turbos and ECU.

3. Eight models planned

4. V6 would not be ruled out if market / strategy made sense......lots of 6 cylinder Turbo's sold by Porsche

5. Coffe/Expresso machine a no no.

The article is several pages

Evo question if a car company can be built and sustained on a mid-engine platform as it restricts appeal. They cited Ferrari's V12's and California as widening market reach, volume and appeal.

Strikes me That Mclaren have to establish a financilly stable buisiness before they step out and up to the next volume level.......ie, beyond 5/7000 units.

Any views on the need for front mounted engines in a Mclaren?
 

·
Registered
Joined
·
6,894 Posts
Any views on the need for front mounted engines in a Mclaren?
I have nothing against front-engined sports cars, in general, but I hope McLaren stays mid-engined (behind the driver, not this "front mid-engined" marketing speak). I feel it keeps the brand identity more focused and aligned with Formula One. I'm sure the need to make money will eventually hold sway, but hey, maybe by then there will be another 'McLaren' upstart (Marussia? hee hee, har har) to take the place. I am not looking forward to seeing Lambo SUVs on the highways. Or Maserati ones, for that matter.
 

·
Registered
Joined
·
63 Posts
P12 for Paris? Good news,but... Eight models?

- McLaren MP4-12C
- McLaren MP4-12C Roadster
- McLaren P12
- McLaren P13 Coupe
- McLaren P13 Roadster?
- ?
- ?
- ?
 

·
Registered
Joined
·
4,955 Posts
Discussion Starter #4
MP4-12c GT3
MP13 GT3

I guess but......get your deposit down.
 

·
Smitten
Joined
·
285 Posts
Think there's really interesting stuff here around the strategic decision you make about future of a business - and the answer is only really driven by values and philosophy.
You can chase volume and outright revenue at the expense of low margins, compromises to 'broaden market appeal' and building to cost or You can consciously restrict and constrain yourself to limited volume and higher margins. In the market McLaren are currently in, the latter makes more sense for what the brand fans and consumers want and would keep solvent car nuts much happier. More focused (no bloody buttons on doors), limited availability, specialist vehicles.
I'd say car fans don't want McLaren to go large, so if they do it will be a clear signal that revenue chasing is high on the agenda. Do we need another Porsche out there? I think the challenge for Anthony and Ron is avoiding the temptation of having their cake and eating it Or given the demonstrated ambition of the McLaren group if they take it on, trying to retain everything that's great about small scale and marrying it with large - which is an order of magnitude harder
 

·
Registered
Joined
·
1,145 Posts
Think there's really interesting stuff here around the strategic decision you make about future of a business - and the answer is only really driven by values and philosophy.
You can chase volume and outright revenue at the expense of low margins, compromises to 'broaden market appeal' and building to cost or You can consciously restrict and constrain yourself to limited volume and higher margins. In the market McLaren are currently in, the latter makes more sense for what the brand fans and consumers want and would keep solvent car nuts much happier. More focused (no bloody buttons on doors), limited availability, specialist vehicles.
I'd say car fans don't want McLaren to go large, so if they do it will be a clear signal that revenue chasing is high on the agenda. Do we need another Porsche out there? I think the challenge for Anthony and Ron is avoiding the temptation of having their cake and eating it Or given the demonstrated ambition of the McLaren group if they take it on, trying to retain everything that's great about small scale and marrying it with large - which is an order of magnitude harder
I just hope they manage to stay true to their core and be successful. As long as they don't build a McLaren theme park in some desert.
 

·
Registered
Joined
·
4,955 Posts
Discussion Starter #9
I still think the real challenge is resisting producing more units than demand....shareholders hold sway when you are leveraged.....they have started poorly. But you have to concede the current state of the economy as a factor.....if Fezza was in short supply what impact would that have on Mcl?

Desirable product diversification is key, especially the Mac 911, Mega Mac is about Brand desirability and prestige. Almost a PR exercise and very necessary.

If Mega Mac hits the spot it will leverage the MP12, no doubt in my view.

Ferrari produce 6500 units per year, Mazza even more ( by Ferrari) so the market exists but needs management.
 

·
Registered
Joined
·
824 Posts
Heard that it will only be a concept shown at Paris and not the full monty.

12C Spider to debut at Pebble Beach
 

·
Registered
Joined
·
1,145 Posts
I've heard the car has 'changed' quite a bit. I don't know if that means stylistically or mechanically, but I'm assuming this has happened within the last 5-6 months.
 

·
Administrator
Joined
·
2,745 Posts
Anthony Sheriff interviewed by Evo Mag

2. Future models will be mid engined with derivative of V8 in different capacity with differing turbos and ECU.

Any views on the need for front mounted engines in a Mclaren?
Personally I would like to see McLaren stick with the mid engine set up but move to a 6, 8, & 10 cylinder engine line.
 

·
McLaren Fanatic
Joined
·
3,071 Posts
Hopefully they find a more elegant solution to run these wires before production.



>8^)
ER
 

·
McLaren Fanatic
Joined
·
3,071 Posts
It's a secret. ;)

>8^)
ER
 

·
Registered
Joined
·
4,955 Posts
Discussion Starter #20
Boxer, very good, I think you have it.
 
1 - 20 of 29 Posts
Top