Mark Antar Design
Link: http://news.drive.com.au/drive/motor-news/mclaren-supercars-are-overpriced-20130509-2j9q9.htmlBritish brand claims Aussie buyers ripped off, so it cuts more than $100,000 of its 12C.
Formula one team-turned-sports car maker McLaren has slashed the prices on its two models and says it has done so because its rivals over charge in Australia.
McLaren Automotive issued a statement this morning claiming that the supercar market in Australia has been “historically overpriced.” The same statement went on to claim “a number of the ‘core’ manufacturers employ premium-pricing policies in this market.”
This is not the first time supercar makers have been accused of charging Australian customers more than overseas buyers.
In 2011 Lamborghini was criticised over the price of the Aventador model. At the time the company said it would review the price, yet since then the price has been increased by $6900.
McLaren has cut the price of the 12C coupe by $95,000, down from $493,100 to $398,000, while the 12C Spider has been reduced from $543,900 to $441,780, a saving of $102,120.
McLaren has sold only seven cars in 2013, according to the latest VFacts figures. By comparison, arch-rival Ferrari has sold 34 and Lamborghini 20 cars up until the end of April (although both Italian brands offer more than two models).
McLaren is the latest prestige brand to cut its prices. Last month Porsche slashed its range by up to $36,000 on some models.
And late last year Rolls-Royce cut up to $280,000 from some its models in Australia, claiming it was a result of the strong Australian dollar.
As for customers who’ve just bought a new McLaren, the company says it will give them a “special allowance” when they trade in their car - but only if they are upgrading to another new McLaren.
Drive has contacted McLaren for more information but has yet to receive a response.