Good article, and I didn't write it, but it hits home (I just celebrated my 30th birthday last month).
And it hits the nail on the head. When I walk into any store, be it watches, cars, simple shoe store, I expect a modicum of service - and when Ferrari hasn't offered that to me (and they are not alone - TAG Heuer treated me the same when I inquired about the 12C watch), I simply walk out. I've had sales people literally chase me after they realized I could afford what I was checking out.
While the individuals you speak with might not have anything to do with actually building/testing/designing/working on the car you want to buy, the attitude and behavior of sales people and company reps speak volumes about the company and its product. Compare and contrast the behaviors of Winkelman (CEO Lamborghini) and Christian von Koenigsegg last weekend at the Quail. Winkelman, for lack of a better word, was a total douchebag. Literally turned his back on my girlfriend and I mid conversation. Not to talk to anyone else or take a call, just turned and stared at the wall. He did it to Russ (OldTractor) as well. Douchebag. My girlfriend just looked at me and said, "No more Lambos for you, eh?" and she's right. I LOVE Lambos, but I'll think twice in the future. Christian, on the other hand, standing next to his $1.4M hypercar, was incredibly nice. Answered every question I had, and every question everyone who walked up to him (my favorite question being, "Have you ever met Mr. Koenigsegg?" - that was funny). His wife was wonderfully kind as well. She dug through her purse to find me a little Koenigsegg pin before we left. I found it touching. And my girlfriend, who never liked the Koenigsegg before, told me afterward she'd be happy to see an Agera in the driveway now.
Yes, I'm rambling.