Looks like branding and marketing comm is about to get a shot in the arm!

This is good news. I hope the stick to the racing heritage and adreline and not try to make the brand appeal to everyone.

6th element said:

http://www.campaignlive.co.uk/news/1124762/vccp-wins-global-mclaren-ad-brief/

Click to expand...

going to be interesting how they market in the US. Only in the know, know McLaren.
Will they go after more Leno and Seinfeld types......or go the hip hop/rap/athlete route ala Lambos. gonna be interesting seeing that only a select few can afford and are willing to pay in this segment. Ferrari Lamborghini and Aston Martin don't really run TV spots but still seem to sell cars, though Aston is having a tough time of it

Will there be a "home" G.P. for the McLaren brand this year, where the MP4-12C will be featured as a safety/pace-car?

Osiris_x11 said:

Will there be a "home" G.P. for the McLaren brand this year, where the MP4-12C will be featured as a safety/pace-car?

Click to expand...

only problem is half the field wouldn't be able to keep up

Osiris_x11 said:

Will there be a "home" G.P. for the McLaren brand this year, where the MP4-12C will be featured as a safety/pace-car?

Click to expand...

Not a chance. The safety car and medical car sponsorship is a big ticket, and under a multi-year contract with Mercedes.