going to be interesting how they market in the US. Only in the know, know McLaren.
Will they go after more Leno and Seinfeld types......or go the hip hop/rap/athlete route ala Lambos. gonna be interesting seeing that only a select few can afford and are willing to pay in this segment. Ferrari Lamborghini and Aston Martin don't really run TV spots but still seem to sell cars, though Aston is having a tough time of it