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Discussion Starter · #61 ·
Mikey,
I'm not sure that it was ever a strategy, more a near-death spiral into which they unwittingly got themselves owing to naïveté, hubris, inadequate funding, a questionable decision to mass-produce road cars in Woking, Surrey, and a boardroom war that preoccupied and dislocated the most senior leadership. ;) :(
I was trying to be kind NB!

thankfully that era is behind us.. if we get improved quality it’ll be worth the price although those waiting onf artura at the moment obv have our collective sympathy
 

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That era is behind us. Let us hope that its consequences are behind us as well!
Being a non-Brit - but a proud part of the Commonwealth - I did chuckle a bit (hearing it with Jeremy Clarksons voice) - the challenges/ups and downs/drama - that can sometimes face some British cars. That said - no one makes fun of the Engineers - or the fact McLaren has a fantastic product. I (re) posted this thread because I was extremely happy with what I read and the real action I saw - to turn things around. I want to be long term member of this brand - I want it to both survive and thrive.
 

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I don’t have any direct information from McLaren. But my ‘internet’ suspicion is that Ferrari somehow got wind of the Artura V6+Axial sandwich motor development and set out to develop a competitive product. For McLaren having a new to them V6 and perhaps wanting to allow some head room for an Artura with wing model etc was conservative. Any way if McLaren solves the problems and keeps the Artura price low I think they will sell well ….
Think maybe both looked at the second gen NSX.
 

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WHOA!! It has Portrait mode CarPlay! I've never see that before. That's FANTASTIC. It means much better usage of the screen (and better sized fonts) and portrait mode is always better for navigation apps. Super excited! Can't wait to get my Artura!!!
 
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