Apparently McLaren is looking to raise prices and become a more "elite" brand. I am more interested in them improving their (I feel mostly unfair) reputation. This is good for the company and owners.
that will price them out of the market - simple as that McLaren on equal tiers is already priced close to Ferrari, which is a much stronger brand in the public eye
This is a great point. Ferrari is working from Porsche's book and making each car its own entity. For most brands including McLaren and Porsche - every car "had its place". With the GT4/GT4RS for example - getting the GT3
engine threw that "place" out the window. the 296GTB is quicker and faster than the current 720S. The Artura - with its 94 HP electric assist (and almost why bother power output) - was SORELY underpowered. Mac was hoping no one would compare them - but how could they not? Also - Mac for whatever reason was still concerned about the 720S and upcoming 750S refresh...That, to me, was a massive mistake. They needed to make the Artura their priority and a massive hit. Worry about the 720S successor later - and definitely do not worry about the 750S - as much as I obviously love those cars - they are not your future. As to the V8 vs V6 - this is a tough one. ALL car manufacturers are shifting to small displacement hybrids. This gen of AMG C63 and E63 cars are four and 6 cylinder respectively. With the 2030 mandate for increased fuel economy/reduced emissions - these businesses have to make way and design these cars now. I of course would prefer they keep the V8 - and I think the 720S successor will likely do so.
The Artura is not the 296GTB competition but the 570/600LT replacement - which was also not the 488/F8 competition ... Luckily its 80k cheaper so they are not in exactly same market ...
The HP war may slow as driving dynamics get lost - and they become one trick ponies. Price - this is interesting. It seems there are many wealthy people about as higher priced, popular, exotic cars are all allocated and spoken for. I did my own research into the volume of cars for the 720S - including Spiders and arrived at about 7K. That number is quite low when even compared to the 458 (15K). With higher prices - less can be made as well - which would increase scarcity and overall value for the consumer (at least potentiall). With EV/hybrid being the near future - I think NA and ealrier ICE cars will continue to appreciate IMHO.
the different brands cars are not measured individually but against each other - for a new McL in this segment to sell it MUST beat the SF90 values while being still financially in reach for the ppl who wanna buy it. that are 70-80% current owners and maybe 30-20% new owners ... McLaren needs to make cars for ppl who buy them and their willingness to pay more for unlimited supercars - also given the different market offerings - is limited
regarding the hypercars you are more or less talking about a club of 600 - 800 ppl around the world who all own one or several McL hypercars ... I don't know of many persons who only got a p1 or Senna ... most had both ... some have the other McL hovers too as well or more than one Senna ... given the ppl who owned more than one Senna I would say McL only had about about 440 individual ppl they
sold the Senna to ... that is not a lot of ppl and they ppl won't each buy a new hypercar every 1-2 years so more exclusive does not work well ...
Again McL is NOT Ferrari who can just announce a new LE car and its sold out before being shown - Ferraris VIP target audience at 2000-3500 ppl is much wider ...
I think the Artura should stay in the 296GTB range. Giving the car more electric power - is not a major change. Another 100 HP of torque fill/instant torque will wake that car up and make it a completely different driving experience IMHO.
the drivetrain/torque IS already the problem ... this will delay the car even further and make it more costly