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Discussion Starter #1
http://jalopnik.com/the-many-silly-faces-of-the-mclaren-12c-spider-1451953550

Why are they letting anyone with a pulse review the car. After a huge "gigglefest" the author manages to pan the car as being "too easy to drive" despite it letting her pass someone for the first time in her life.

McLaren is like an abused person that keeps going to one person after another saying "please love me" and almost begging to be further abused. While incredibly brave to let any idiot drive the car and review it, I'd say it's marketing plan is questionable at best. This car should not be given to any idiot, or car journalist (but then I repeat myself) but rather to real professional drivers.

I must be missing something, but even skimming through the drivel of that article, all I could do is slap my face, shaking my head in disbelief that these train wrecks are allowed to occur.
 

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I met the Director of Marketing for NA. Very unimpressive.

The factory was trying to set me up with him to discuss getting a P1. His assistant told me "you can get on the wait list for a P1, if you want to. The guy you need to talk to is over there but don't talk to him now. "

I was pretty much put off getting a P1 at that moment.
 

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Discussion Starter #4
The cupholders are because racecar'd in behind the center console, but you'd need those for a road trip. It also comes with a trick folding hardtop, which—while the whole car is still incredibly rigid regardless—isn't usually a novelty that hardcore track dorks go for.P

On the other hand, the "sport" mode I was driving in seemed like it was going to rattle my fillings loose every time I drove over one of the kerbs. I like this for track driving, but this mode would be the death of you if you tried to drive it over, say, the third world cart paths that the City of Austin's neverending construction crews pass off as "roads" in North Campus lately. It would be a tad superfluous to have such a mode had this only been meant as an absurdly quick point-a-to-point-b road car.P

Maybe this is just a track toy with a curious case of—OOH! SHINY SQUIRRELS MADE OF GLITTER AWESOME.
The above is from the article. It hurts my brain what a steam pile this is, and that McLaren let this person drive the car. Even if she came away with a positive review, it's still an embarrassment.
 

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I'm not going to make any apologies for the reviewer - it's clear from what she wrote that she admits to being out of her element, but it's a different kind of article that will play well to a different crowd than maybe you or I.

To suggest that McLaren should not have extended an opportunity to Jalopnik to drive the car at this event is a bit foolish. They are a dedicated automotive news blog with 1.6Mil visitors per day generating nearly 8Mil page views. Their Alexa Global Ranking averages around 2,600 - for comparison, McLarenLife.com is currently 721,361. This is a brand building exercise and not every piece of journalism they generate with their marketing efforts needs to be a hard hitting technical piece in order to make an impact.

More on Jalopnik.com's reach here: http://www.alexa.com/siteinfo/jalopnik.com

>8^)
ER
 

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Discussion Starter #6
A little more quality control can be applied in giving Jalopolink a review than allowing a reviewer to pen a piece with her dolly. Literally, with her dolly. Seriously, if I'm naive on this, and stupid, so be it, but I'll take my right to be foolish and say this is a total break down of quality control over the brand's marketing. Letting anyone capable of buying a french fry take a drive and write a review, imo, cheapens and mars the brand.

As far as their web ranking, that's not purely relevant. A site dedicated to porn may have a much higher ranking, like I suppose sex.com does, but that by itself, doesn't make it a good outlet.

But I agree, Jalopolink is a good site. It has good drivers/reviewers. She's not one of them. They could have been more thoughtful and selective. Even as a building brand exercise, I'd say this was an exercise in poor judgement by McLaren marketing. Their only defense is perhaps being oblivious to the nature/history of the reviewer; however, you'd think they'd look into it before dropping the keys into just anybody's hands.

I'll go out on a limb and say the demographic that's into following people and their stuffed animals is not highly overlapped with, nor an untapped pool of, super car buyers.
 

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The web ranking and traffic they generate is relevant given that they aren't dedicated to porn, but instead generating news centered around McLaren's core business. ;)

I get your angle here, but its not as if McLaren set up this whole event for Pippy Longstockings to have a go in the car. Should they maybe have vet the reviewer a little better, sure - but a review like this is going to resonate well with a lot more of Jalopnik readers than it is with you. This is a regular person getting to have a go in a supercar and generally coming away with a very positive experience.

If I wrote an article of my experience behind the wheel it might read similarly in many respects save for the giggling, the tongue and certainly not the Puffalump Rabbit. I'm not going to be waxing poetic about the effects of the heave spring as I dive into the next hairpin though.

>8^)
ER
 

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Discussion Starter #8
Fair enough Erik. We can agree to disagree on this point. I hope your point proves to be correct for Mclaren's sake.
 

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I can't stand Jalopshit

They literally have web crawlers looking for exotic car crashes plagiarize other sites top articles etc.

As far as Mclaren marketing - you and others here are doing a great job!
Maybe this will help - it's the most over used racing scheme but they freshened it up a bit and I am tempted to copy it ... at some point :)
 

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I could forgive her drivel were she totally attractive, an 11 maybe - but she scores lowly with or without helmet, and I spent five (!) minutes reading her comments, five minutes of my life that I will never get back........Lord have mercy.

Does McLaren have a woman suspension setting to make it understeer? I have not noticed that tendency in my few thousand miles flogging the car thus far.
 

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Please! Please! Please! Someone let me review a supercar that is easy to drive!!! A supercar should be easy to drive. Brutally fast when you want it to be, quiet as a kitten (sort of) when you want it.
 

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Discussion Starter #13
Koolaid, you have my vote. You'd have to be able write a sentence better than this:

The cupholders are because racecar'd in behind the center console, but you'd need those for a road trip.
That's an actual sentence (I use the term liberally here) from the article.
 

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Discussion Starter #15
Nope. I'm too busy chasing kids off my lawn with their rocks and rolls! :)

I think the sentence is strong on its many merits. :)
 

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Cheers Mr Wilson - carry on then. ;)

>8^)
ER
 

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I do think they have the business sense to adapt to the 'new' reality. They have already taken a position with the P13 price which seems sensible so expect them to understand the impact on the 12C and adjust it's performance and price.

The P1 seems to demonstrate that they can fix performance of the next 12C where they want. The 4x4 will be fast as well!
 

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I do think they have the business sense to adapt to the 'new' reality. They have already taken a position with the P13 price which seems sensible so expect them to understand the impact on the 12C and adjust it's performance and price.

The P1 seems to demonstrate that they can fix performance of the next 12C where they want. The 4x4 will be fast as well!
I did quiz them on that,and you know how they like to do things not done yet,i am told its a
3x3
 

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I did quiz them on that,and you know how they like to do things not done yet,i am told its a
3x3

That makes sense as only one wheel is driven through a differential so with a locking rear differential and conventional front to preserve steering feel it will be 3x3.

Thank Andy , for the heads up.
 
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