Bah. It has become such a bloody soap opera with these UK journos. I'm quite turned off, actually. I started to go to the specialty magazine stores a couple years ago, specifically to find the UK rags, because I found the writing more colourful and wanted to read some different perspectives. The U.S. mags have pretty bland prose and often they feature the exact same cars every month and even now use syndicated articles. Plus, there was the whole Chevy Volt COTY conspiracy and that was a huge turn-off.
But, it seems the UK stuff is no different. Too many guys thinking they are celebrities, maybe, I don't know. I see Tiff just panned the Aventador in a piece that looks it came out of the reject bin of Top Gear's production room. Sad that everybody in the industry seems to think being a Clarkson mini-Me is the only way to get viewership/readership.
Where is the consistency? Frankly, I don't care how much praise EVO heaps on the 12C, now. They're acting like a tabloid, building up, tearing down, building up again, just to keep the story going. Lame, and they can lick me where I'm salty for that.