The disparity between the RR price and the actual discounted sale price, is ridiculous . Taking into account that the 12c is an absolutely astonishing car, from a driving prospective. The only reason for this pricing issue IMHO is Brand Value, Look at R Rover. the product is absolutely crap. And yet due to the brand it enjoys record sales year after year.
There has to be some sort of factory support to the retailer. I take it that McLaren make there buck, when the car is sold to the retailer, they get paid as soon as the car is delivered. It is the retailer that has to take the hit on the actual sale price. Not sure how long they are going to put up with this, their business model must have gone out of the window a long time ago.
looking to get back into a 12c over the next few months, and have been offered some astonishing discounts. Not just me, it the same around the world. Taking into account that the stitch up, IRIS system is now or very soon to be sorted. I can not understand as to why they just do not align the price with what the market is dictating to the dealers. and just hold firm.
Trying to protect the Brand with a false retail price is just delusional.
IMHO