After almost 2000km, I confess to a like/dislike relationship with it. Love/hate is too polar. A little bit of induction noise, like in Sport mode, is a nice layer on the overall sound; at times i find it does add to the experience and I actually do hear a little bit of the Mc F1 note somewhere in there. In track, it makes my inner ear feel like it is going to explode - not pleasant for more than a few minutes. Might see if my dealer can make Track sound identical to Sport and Sport identical to Normal. That would be best, I think.