not sure how sustainable of a strategy that is for Mclaren longer term. just like socialists dont get, eventually you run out of other people money. i.e. people stop buying the cars if there is excessive depreciation. Just look at sales of Ferrari V12 historically, the F12 and 812 are outliers, they used to suffer much great depreciaton than the V8s and volume reflected that.Porsche has been leading all of them for decades. And it is not about retaining resale value. Sure the occasional hypercar retains its value - 918, 959, Carrera GT - but the vast majority of them depreciate like crazy and those of us who can wait get a great car for a fair price.
I personally am extremely happy that my 570 is depreciating like crazy. I bought mine just one year old and it had already depreciated $60k! I almost certainly wouldn't have bought one if it was at the $225k list price.
And now I'm depreciating it as fast as I can by putting lots of miles and smiles on it! If there's any value left when I'm done with it, the next guy who might've only been able to afford a Porsche can have some more fun with it.
And, hopefully, I can buy a new, year old, Mac for $60k off of list again.
I paid GBP45k below list for our latest brand new 720 spider... will still lose a ton on it, but that is ok as it is a great car