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The CHIRON Profilée – originally planned to be positioned between the CHIRON Sport and CHIRON Pur Sport – never made it into production. All 500 slots reserved for the CHIRON had been sold before its development was completed. Too beautiful to be forgotten, BUGATTI decided to finalize the Profilée’s development and offer this automotive solitaire at auction on 1 February 2023 to give all BUGATTI owners – and those who want to become one before the W16 era ends – the same fair chance to acquire it.

The CHIRON Profilée possesses a bespoke shape with a sweeping tail that leads to an advanced thermodynamic air flow management and increased downforce over the rear axle. It has been given all-new steering and suspension settings for more responsive handling. The transmission is revised, with the gear ratios shortened. The rev limit of the W16 engine has increased by 200 rpm to a 6,900 rpm redline, contributing to a top speed of 380 km/h and an acceleration capable of reaching 100 km/h in 2.3 seconds; 200 km/h in 5.5 seconds; and 300 km/h in a near-incomprehensible 12.4 seconds.

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Discussion Starter · #5 ·
The Bugatti Chiron Profilée: an automotive solitaire
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The Bugatti Chiron Profilée is an automotive solitaire. A one-of-a-kind member of the Chiron line-up envisioned as a less radical interpretation of the Pur Sport, it is unique in character, in design and in its details. With all build slots for the Chiron spoken for, the auction of the Profilée in Paris on 1 February 2023 is the sole opportunity to acquire one of the final W16-powered Bugatti creations directly from the Molsheim Atelier.

With the reveal of the Chiron Pur Sport¹ in 2020, the world was shown the most extreme personality of the Chiron² family yet. With a six-foot-wide fixed rear wing, shorter gear ratios, advanced magnesium wheels and a raft of other innovations, the Pur Sport was designed for corners. It would sell out quickly, but some customers had asked if a Chiron model could be made that would integrate aspects of its character, while maintaining the timeless elegance of models like the Chiron or the Chiron Sport³. It was here that the Profilée was born.

Christophe Piochon, President of Bugatti Automobiles, said: “Taking customer wishes to explore a less radical version of the Pur Sport seriously into consideration, we started with the design and development of the Chiron Profilée in Autumn 2020. By the time we saw the pre-series vehicle coming out of production, all Chiron slots limited to just 500 were assigned for. But we knew that what we had created was too beautiful to be hidden away. It is – in every sense – a unique piece in Bugatti’s history and a true collector’s item. And we wanted to give a fair chance to any devotee of the Bugatti brand to acquire this unique car, so we decided to partner with RM Sotheby’s to auction it."
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It’s rare for manufacturers to spend the time and effort to bring a car to full production specification when they know only one can ever be produced. But the Profilée has been fully developed, tested and has passed each of the high-quality standards that Bugatti applies to all of its cars, allowing it to acquire a single type of approval for Europe.

The Profilée is a bespoke design featuring a sweeping fixed tail at the rear, which carries out two crucial functions. Firstly, the wing ensures stability and control right up to the Profilée’s 380 km/h top speed by increasing downforce over the rear axle, and secondly, it uses negative pressure to suck hot air out of the engine compartment via two interior tunnels in the high-temperature carbon wing. Air flows both over the top of the wing to generate downforce, but also under the wing to draw air from the engine compartment.

Frank Heyl, Deputy Design Director at Bugatti Automobiles, said: “With the wishes of the customer in mind, we incorporated an elegant, fixed sweeping tail that is both aerodynamically and thermodynamically optimized for the incomparable performance available to the Chiron Profilée’s owner, while keeping the graceful and timeless shape of the original Chiron. The name Profilée takes inspiration from one of Jean Bugatti’s first creations – the Type 46, which also carried that elegant flick in the tail.
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At the front of this unique hyper sports car, the Profilée was given wider air inlets and an enlarged Bugatti horseshoe grille to help funnel more cooling air into the radiators. A revised front splitter works in tandem with a sculpted underbody to further increase downforce and maximize airflow. As with any Bugatti, the mastery of airflow for both cooling, drag reduction and downforce is fundamental in delivering the extraordinary performance that has become a hallmark of modern Bugatti cars.

In character, the Profilée maintains much of the purity of the Pur Sport; designed for lateral grip and ultimate acceleration. It is powered by the same 1,500 PS development of the Bugatti W16 engine, with 15 per cent shorter transmission ratios than the Chiron Sport. The Profilée accelerates from 0 to 100 km/h in 2.3 seconds and up to 200 km/h in 5.5 seconds. It has a top speed of 380 km/h compared with the Chiron Pur Sport’s 350 km/h.

Chassis tuning includes a change in the camber angles of the wheels on the front and rear axles and harder springs with a front-heavy balance. The springs are ten per cent stiffer compared with the Chiron Sport and the rear axle carries 50 per cent more negative camber, offering improved grip in bends, without forfeiting any driving comfort. It is a blend of the best characteristics of the Pur Sport with a beautiful, elegant design.
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The Profilée is presented in a primary color of Argent Atlantique, exclusively developed for this car. No other Chiron model has been configured in this shade. The lower part of the car is finished in exposed carbon fiber, tinted in the existing Bugatti color of Bleu Royal Carbon. The wheels are – again – unique, especially designed, manufactured and tested for the Profilée, and finished in a shade of Le Patron, created to match the carbon tint of the lower half of the body. Polished aluminum elements reflect the famous shape of the Bugatti horseshoe grille.

The interior of the Profilée is familiar to Chiron owners, finished by hand at Bugatti’s Atelier in Molsheim. Designed around authentic and high-quality materials, such as leather, carbon or solid aluminum, each component is worked and refined by hand for hours. The design itself follows a philosophy of defined minimalism, reducing each component to its simplest and most beautiful form.
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However, the Profilée becomes the first Chiron fitted with a woven leather finish in the interior, applied to the dashboard, door panels and center console. In total, more than 2,500 meters of leather strips are used to create this complex and beautiful finish. The Profilée is equipped with comfort seats finished in Gris Rafale and Deep Blue leather, featuring the quilting pattern, ‘air parade’. A black anodized frame inlay in the center console features the Profilée signature; one final unique touch applied to this special creation.

The Bugatti Chiron Profilée will be auctioned by RM Sotheby’s on 1 February, with a percentage of the proceeds going to benefit charitable causes.

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Discussion Starter · #28 ·
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The Bugatti Chiron Profilée, a one-of-a-kind piece of Bugatti history and the last W16-powered car available from the Atelier, has sold for an incredible price of 9,792,500 Euros net. This sale at the RM Sotheby’s auction which took place in Paris on February 1st makes the Chiron Profilée the most valuable new car ever sold at auction.

With production of the Chiron1 models, the W16 Mistral2 and the Bolide3 completely sold out, the auction of the Chiron Profilée4 represented the last possible opportunity to buy a new Bugatti powered by the legendary W16 engine directly from the Atelier in Molsheim, France. With such an important piece of Bugatti history at stake, bidding was fierce both in the room and on the phones.

Hendrik Malinowski, Managing Director of Bugatti Automobiles, said: “With just one Chiron Profilée ever set to exist, it was important for us to offer the opportunity to acquire this piece of history to as many people as possible and we were excited with the enthusiasm of the global automotive community for this very special car. Bidders clearly recognized the importance and value of the Chiron Profilée, with an intense rivalry and a price that places this car firmly into the history books.”
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With the winning bid of 9,792,500 Euros net, the new owner of the Chiron Profilée has seized the opportunity to add this automotive solitaire, the very last Bugatti offered for sale from the Atelier in Molsheim with the legendary W16 powertrain, to their collection.

Marcus Görig, Car Specialist at RM Sotheby’s said: “It was an honor for us to host this very special lot in collaboration with Bugatti. The sale of the Chiron Profilée was one of the most anticipated moments of the whole auction, with enormous global interest in the car, the Profilée attracted considerable attention at the auction among bidders and curious viewers who had visited to have a glimpse of this unique car. With numerous bidders in the room and on the telephones, there was a real sense of history being made, and we congratulate the new custodian of the Chiron Profilée on their extremely special acquisition.”
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The name ‘Profilée’ draws inspiration from one of Jean Bugatti’s first creations – a specific Type 46 model known as Surprofilée, with a sleeker silhouette and an elegant sweeping tail. Just as that car remains an important part of Bugatti history, the Chiron Profilée has now written in its own chapter in the 114-year-old heritage of Bugatti.

Like the Chiron Pur Sport5, the Chiron Profilée uses the powerful 1,500 PS development of the quad-turbo 8.0-liter but the automotive solitaire is absolutely unique in its design and its details. The sweeping fixed rear wing directly integrated to the body of the car both provides stability at high speed and crucial cooling for the W16 engine. The Profilée is also the first Chiron sold fitted with a woven leather finish in the interior and its exterior color named Argent Atlantique is absolutely unique and has never – and will never be – applied on any other Chiron model. The horseshoe-style wheels inspired by the Bugatti famous horseshoe grille as well are designed and engineered only for this specific car and represent other details which can only be found on the Profilée.
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