[RoadTripper]

Can someone please write a letter and request McLaren come up with a better naming convention than they are using for the MP4-12C? It needs to have more soul and character. For the life of me, I can't commit this name to memory, no matter how many times I use it.

It's like letting a genius chassis engineer become the marketing director. Suddenly, things become black and white, right and wrong, divisible by 3.14. That's where Ferrari has been good at keeping the company's engineering genius confined to the back and the savvy business folks up front.

Lamborghini has the same naming problem with its LP560-4; LP570-4; LP640 yada yada yada. Just stick to Gallardo and Murcielago, please. I don't think they are even using LP570-4 as the internal code either, like BMW does with its E30; E36; E46 generations of the M3.

 

[SSO]

They should call it "Senna"

 

[RWD]

Considering the marketing dollars that have already been spent, and the showing of the car at Pebble, I think MP4-12C is pretty set in stone. I think we should just be lazy and

a) give it a nickname (as people did with the Ferrari 365 GTB/4, not exactly pretty either)

b) refer to it as simply the "12C"

 

[SSO]

Considering the marketing dollars that have already been spent, and the showing of the car at Pebble, I think MP4-12C is pretty set in stone. I think we should just be lazy and

a) give it a nickname (as people did with the Ferrari 365 GTB/4, not exactly pretty either)

b) refer to it as simply the "12C"

Maybe we will just call it the "Ron"

 

[roundincircles]

Name

Actually THE NAME IS the McLaren Postcode MP4 12C

 

[SSO]

Actually THE NAME IS the McLaren Postcode MP4 12C

Did not realise that.

Cute idea but not catchy.

 

[RWD]

Cool, didn't realize that either.

 

[SSO]

I guess calling it the MP4-12C is better than naming it the McLaren Woking.

 

[MoBeanz]

erm... That would make it the '2011 McLaren GU21 4YH'.

 

[SSO]

erm... That would make it the '2011 McLaren GU21 4YH'.

even worse

 

[RoadTripper]

12C seems to be sticking based on the magazine write-ups. The "Ron" is funny but "RD" for Ron Dennis, like Aston Martin's DB for David Brown is better...

Not sure I get the term Postcode. What does that signify?

 

[SSO]

12C seems to be sticking based on the magazine write-ups. The "Ron" is funny but "RD" for Ron Dennis, like Aston Martin's DB for David Brown is better...

Not sure I get the term Postcode. What does that signify?

Postcode = US Zipcode

If you call the new McLaren the "Ron", it would now be undriveable for the next six months. Ron Dennis just got his UK drivers license suspended. Final infraction that put him over the max on points was running a red light.

 

[RoadTripper]

Okay, you're going to have to spell it out for me. Why would McLaren use the word Postcode (zipcode) in the name? Is MP4-C12 the way a zipcode is written in the UK and if so, why would they use Postcode in the name? Is this a case of British humor? Sorry to have to ask...

 

[SSO]

Okay, you're going to have to spell it out for me. Why would McLaren use the word Postcode (zipcode) in the name? Is MP4-C12 the way a zipcode is written in the UK and if so, why would they use Postcode in the name? Is this a case of British humor? Sorry to have to ask...

MP4 12C is not the McLaren factory postcode. A few people assumed it was and were wrong. In the UK the majority of postcodes are 1-2 letters followed but 1-2 numbers space another number and a pair of letters.

 

[falb]

Nomenclature:

The name of the new McLaren sports car is MP4-12C. 'MP4' has been the chassis designation for all McLaren Formula 1 cars since 1981. Since 1997, "MP4" has stood for McLaren Project 4 (from 1981 to 1996, when McLaren's title sponsor was Marlboro, the "M" stood for this), resulting from the merger of Ron Dennis' Project 4 organisation with McLaren. The '12' refers to McLaren's internal Vehicle Performance Index through which it rates key performance criteria both for competitors and for its own cars. The criteria combine power, weight, emissions, and aerodynamic efficiency. The coalition of all these values delivers an overall performance index that has been used as a benchmark throughout the car's development. The 'C' refers to Carbon, highlighting the unique application of carbon fibre technology to the future range of McLaren sports cars. The elements of this name represent everything that the McLaren MP4-12C stands for:

http://en.wikipedia.org/wiki/McLaren_MP4-12C#cite_note-9

 

[Peloton25]

Feels like this video belongs here.

>8^)
ER

 

[falb]

The McLaren Beer! I like that one.

"this one goes to 11" or errr 12

No marketing person was allowed to provide input on the name. It is simply the most logical name it can have. MP4-12C But "Beer" does sound better.

 

[SSO]

That is very good.

 

[RWD]

Great find as always Peloton!

 

[Ritesh]

Love the car - hate the name! I am just glad it doesn't spell out MP4 - 12C on the back bumper!