BEST MCLAREN DIAGNOSTIC AND PROGRAMMING TOOL BY DIAGCODE

Dear Golden Motors,

FIRST... Let me say THANK YOU!

We are excited by the software you have obviously invested much money and resources into creating. I think I can speak for everyone here in that we believe if your software is capable of doing everything you advertised, then it is valuable to the owners and we want you to make a profit on you investment so your company will thrive for the long term and this community will benefit from the product as well! (That would be a "WIN-WIN" scenario for everyone)


I would suggest the "one VIN solution" is the most logical path for the software vendor. We can easily do quick math and calculate the number of cars McLaren has built per year worldwide. And then make approximations as to how many owners are DIY (and would consider purchasing software) and the rest of the owners will always go to the dealership no matter what the issues might be.

The actual number of "potential" customers for this software is much lower than for other super sports car brands so capturing this market early is critical for any software company to not have wasted their money investing in making this software for a specific brand of automobile. PLEASE Follow my thought process for just a minute and I hope it makes sense...

I'm an owner of the 12C P11 platform, and I would pay at the most 1,000.00 MAXIMUM for a single VIN license. I AM RARE! MOST WOULD NOT PAY THIS MUCH... you need to have options availalbe at lower price points as well. HERE"S WHY....

Any more than 1,000.00 dollars (USA money) and I can do the necessary mechanical repairs myself, and then just pay the dealership "one hour" labor to reset the ECU or clear any codes after those repairs (this is exactly what I've done for the past 4 years, and I've only needed the dealer to reset my ECU three times, which is still a lot less than 1,000.00 to purchase some software to reset it myself)

I don't believe the average owner keeps a sports car much longer than two or three years before they trade up to something different, so most McLaren owners will have a hard time justifying a price as much as 1,000.00 for ANY DIY software solution because they may never recoup the upfront expense by doing it themselves. (Don't be greedy, or you will end up with very little marketshare in the McLaren community.)

The Porsche community is a great example of single user VIN software that is capable and priced well. Just Google search DURAMETRIC.

Durametric has "Enthusiast Kits" (basically single VIN License starting at 287.00), and their "Pro Kit" is for shops using unlimited VIN's for 735.00.

I suggest different levels of software offered to the users. (below is just an example of what each level could offer)

level I - (Single VIN) Can download the software and have the ability to scan the ECU and read all codes. Maybe even let the user download the software for free, allowing them to explore the menus and functions (which would be locked until they purchase)
level II - (Single VIN) Ability to reset codes, adaptations, oil service intervals, etc
level III - (Multi VIN) Allow to reprogram/flash update ECUs and CAN BUS modules. (most individual owners will never use this functionality for fear of "bricking" a computer module)


HERE IS THE CHALLENGE FOR THE SOFTWARE VENDOR! IF YOU INITIALLY PRICE THIS TOO HIGH "RIGHT NOW" BECAUSE YOU THINK HAVE LITTLE OR NO COMPETITION, THEN "WATCH OUT" BECAUSE YOU LEAVE A LOT OF ROOM FOR SOME OTHER SOFTWARE PROVIDER TO UNDER CUT YOUR BLOATED PRICING MODEL AND TAKE THE MARKET SHARE FROM YOU FOREVER.

I suggest if this software vendor sets their pricing to something that is very reasonable, then you will find a much larger adoption from the consumers NOW which could potentially discourage the "next" software vendor from even considering this brand as a potential market to write software for.

Basically, by pricing what you have fairly now, you could be the next "Durametric" preferred software provider in the McLaren community with little or no future competition. (regarding the Porsche world, I think most people will tell you to forget about trying any "new" or "latest and greatest" software, just use Durametric which has been proven reliable for more than 10 years, plus the price is so reasonable on a consumer level, why spend your money with another "brand new" vendor and take your chances of being disappointed or getting ripped off?)

FWIW - We owners already have the opportunity to purchase emulation software exactly mirroring the McLaren Factory software to program our cars for way less than you just offered this software at 6,000.00 Lira. (and every McLaren owner that has been on this forum for more than 30 days already knows where to get it).

If I'm going to pay that much, I would much rather spend my money on the "Sure Thing" that I already know works 100% correctly, 100% of the time. (Pleas know I am not saying this new software has any flaws (I have never used it or seen it in use) All I am I'm saying is if the cost is the same, most customers would rather buy something that is already established and has proven to work in all situations)

In summary - Jump in and become the PREFERRED software vendor and give the owners something we really need at an exceptional value! THEN the owners will become your loyal customers making your company the real winner for the long run!

ima2nr said:

Dear Golden Motors,

FIRST... Let me say THANK YOU!

We are excited by the software you have obviously invested much money and resources into creating. I think I can speak for everyone here in that we believe if your software is capable of doing everything you advertised, then it is valuable to the owners and we want you to make a profit on you investment so your company will thrive for the long term and this community will benefit from the product as well! (That would be a "WIN-WIN" scenario for everyone)


I would suggest the "one VIN solution" is the most logical path for the software vendor. We can easily do quick math and calculate the number of cars McLaren has built per year worldwide. And then make approximations as to how many owners are DIY (and would consider purchasing software) and the rest of the owners will always go to the dealership no matter what the issues might be.

The actual number of "potential" customers for this software is much lower than for other super sports car brands so capturing this market early is critical for any software company to not have wasted their money investing in making this software for a specific brand of automobile. PLEASE Follow my thought process for just a minute and I hope it makes sense...

I'm an owner of the 12C P11 platform, and I would pay at the most 1,000.00 MAXIMUM for a single VIN license. I AM RARE! MOST WOULD NOT PAY THIS MUCH... you need to have options availalbe at lower price points as well. HERE"S WHY....

Any more than 1,000.00 dollars (USA money) and I can do the necessary mechanical repairs myself, and then just pay the dealership "one hour" labor to reset the ECU or clear any codes after those repairs (this is exactly what I've done for the past 4 years, and I've only needed the dealer to reset my ECU three times, which is still a lot less than 1,000.00 to purchase some software to reset it myself)

I don't believe the average owner keeps a sports car much longer than two or three years before they trade up to something different, so most McLaren owners will have a hard time justifying a price as much as 1,000.00 for ANY DIY software solution because they may never recoup the upfront expense by doing it themselves. (Don't be greedy, or you will end up with very little marketshare in the McLaren community.)

The Porsche community is a great example of single user VIN software that is capable and priced well. Just Google search DURAMETRIC.

Durametric has "Enthusiast Kits" (basically single VIN License starting at 287.00), and their "Pro Kit" is for shops using unlimited VIN's for 735.00.

I suggest different levels of software offered to the users. (below is just an example of what each level could offer)

level I - (Single VIN) Can download the software and have the ability to scan the ECU and read all codes. Maybe even let the user download the software for free, allowing them to explore the menus and functions (which would be locked until they purchase)
level II - (Single VIN) Ability to reset codes, adaptations, oil service intervals, etc
level III - (Multi VIN) Allow to reprogram/flash update ECUs and CAN BUS modules. (most individual owners will never use this functionality for fear of "bricking" a computer module)


HERE IS THE CHALLENGE FOR THE SOFTWARE VENDOR! IF YOU INITIALLY PRICE THIS TOO HIGH "RIGHT NOW" BECAUSE YOU THINK HAVE LITTLE OR NO COMPETITION, THEN "WATCH OUT" BECAUSE YOU LEAVE A LOT OF ROOM FOR SOME OTHER SOFTWARE PROVIDER TO UNDER CUT YOUR BLOATED PRICING MODEL AND TAKE THE MARKET SHARE FROM YOU FOREVER.

I suggest if this software vendor sets their pricing to something that is very reasonable, then you will find a much larger adoption from the consumers NOW which could potentially discourage the "next" software vendor from even considering this brand as a potential market to write software for.

Basically, by pricing what you have fairly now, you could be the next "Durametric" preferred software provider in the McLaren community with little or no future competition. (regarding the Porsche world, I think most people will tell you to forget about trying any "new" or "latest and greatest" software, just use Durametric which has been proven reliable for more than 10 years, plus the price is so reasonable on a consumer level, why spend your money with another "brand new" vendor and take your chances of being disappointed or getting ripped off?)

FWIW - We owners already have the opportunity to purchase emulation software exactly mirroring the McLaren Factory software to program our cars for way less than you just offered this software at 6,000.00 Lira. (and every McLaren owner that has been on this forum for more than 30 days already knows where to get it).

If I'm going to pay that much, I would much rather spend my money on the "Sure Thing" that I already know works 100% correctly, 100% of the time. (Pleas know I am not saying this new software has any flaws (I have never used it or seen it in use) All I am I'm saying is if the cost is the same, most customers would rather buy something that is already established and has proven to work in all situations)

In summary - Jump in and become the PREFERRED software vendor and give the owners something we really need at an exceptional value! THEN the owners will become your loyal customers making your company the real winner for the long run!

Click to expand...

Hello dear

First i would like to thank you for given attention on our thread with all this information in details .

I like the business modle of Durametric and how it's work but I think the compression with our tool not 100% right because :

1- Durametric tool work in old porsche cars and our tool do up to date McLaren cars

2- for porsche piwis 2 which is the original tool is about 800$ and it's cover up to 2016 or more .

3- many tool has porsche software .but not has McLaren

4- to develop new software which no many producer have it's really big work and effort .

But make sure we will do our best to make the price reasonable for all the clients .

Kindest Regards

Greetings to you all
After a long waiting and great work by our engineers ,,today we are pleased to announce the launch of the Single Vin solution .

Here are the details of the price for this tool and what it contains.
Package :
1- McLaren Diagnostic interface
2- Security dongle

Prices :
The price for single VIN is € 2,000
Price for unlimited VIN is € 6000
Updates :
Annual Update € 600 for single Vin
Annual Update for the full package is € 1200

What will happen when the subscription is over ?

The tool will remain working after the year for diagnosis all the controls only ,but will stop special functions unless its updated.

This applies to both the single Vin & the full package.

To purchase a single chassis, please provide the chassis number of the vehicle to be purchased.

Payment method :

1. Bank transfer
2- PayPal (4.5% will be charged in case of payment through PayPal)

Shipping: Free worldwide.
Last .. for any question or orders please welcome to our Whatsapp group ..

* If you are iPhone user simply use your camera to Scan & join the group .

# For android users you must have QR app to do so .




Best Regards
Simplediag Team

Current version of McLaren Diagnostic software include:

Automatic model recognition

Scan the available modules in the vehicle

Connect and diagnose all available modules in the vehicle

Reading the identification, software, hardware, serial numbers from the modules, reading identification number (VIN)

1- Read and erase DTCs

2-Detailed display of DTCs

3-Read freeze frame data (faults recorded by time ,milage , speed , date , time etc )

4-Actuators (testing actuators such as window motors, lights, fans, injectors , seats etc )

5-Actual values (dynamic real-time values of systems / sensors)

6-Reset Service intervals

7-Activate/De-activate Transport Mode

8-Activate/De-activate DYNO mode - 2WD/4WD

9-Read and program VIN on modules

10-key Learning (add key & all key lost )



When subscription is over the tool will run 1- 5 only



All software with an active subscription have automatic updates (after starting the software and connected to the Internet, the software will be upgraded to the latest version).

• subscribed customers will receive our updates regularly , tool ended subscription will not receive any update

Currently supported models are:

540C 2016+

12C Coupe/Spider - 2011-2014

650S Coupe/Spider - 2014-2016

650LT 2015-2017

570S Coupe/Spider - 2015+

570GT4 2016+

570 Sprint 2016+

720S Coupe/Spider - 2017+

@Golden Motors

I think you have a nice bit of software, but I can tell you that NOBODY will buy it at the current asking price of 2000 EUROs or 2200 US Dollars based on the very limited functionality they would receive especially on a single VIN license.

I am providing a logical opposing position from the consumer perspective as I HOPE and BELIEVE we can find a mutual understanding as I am very interested in purchasing your product.


- A single VIN means it ONLY works on one car, EVER. your initial retail asking price of 2200.00 US Dollars is over priced for the market. I think you have missed understood the income level and budget level of the average current owner of an aging super car. I purchased my 12C for well under 100k. These cars "were" 250k+ when new, and people with much greater income purchased them new for that price. Those buyers have already played with and got tired of this 8 year old car, and they have already had three different newer super cars since! (the avg owner keeps a car approx two years). Basically your potential customer base is a guy (or girl) that cannot afford or cannot justify spending 2,200 dollars to scan their own ECU (remember its a SINGLE VIN LICENSE) and reset the oil change service interval once per year.

- Having to purchase an annual update is useless on a model like the 2011-2014 MP4-12C or 650S because we already know there will be no new functionality or updates for these cars. McLaren themselves have announced they are no longer updating or supporting refinements to the software for the P11 Super series cars (12C, 650S, 675LT, etc) - So why should I be required to pay you 600.00 per year to keep my SINGLE VIN software working? I know you will say to keep the software up to date, but there will be nothing to update unless your software has bugs that should have been fixed before hand anyway.

- You said after the 1st year the functionality would be reduced to the the first 5 items:

1- Read and erase DTCs - for 79.00 you can buy a "OBDLink MX+ Pro" to do this

2-Detailed display of DTCs - for 79.00 you can buy a "OBDLink MX+ Pro" to do this

3-Read freeze frame data (faults recorded by time ,mileage , speed , date , time etc )
- for 79.00 you can buy a "OBDLink MX+ Pro" to do this

4-Actuators (testing actuators such as window motors, lights, fans, injectors , seats etc )

5-Actual values (dynamic real-time values of systems / sensors)
- for 79.00 you can buy a "OBDLink MX+" Pro to do this



Basically I cannot see any value in buying the software tool for the remaining limited functionality if it can only be used for such a small 12 month window of time.

In short, every McLaren owner would spend LESS MONEY per year just taking their aging super car to the dealer and pay for an hour or two of diagnostic time when they need deeper access to the ECU. the Dealer charges 175.00 per hour in my area, so I could go to the dealer and pay for two hours of diagnostic time 12 DIFFERENT TIMES in one year before I equaled the 2200.00 investment you are asking for. (IF MY CAR IS SO BROKEN I NEED TO SEE THE DEALER ONCE PER MOTH FOR AN ENTIRE YEAR I PROMISE I'M GETTING RID OF THE CAR!!!!) And I could go to the dealer 3 DIFFERENT TIMES per year there after before I spent more than the 600.00 per year you are asking just to keep the software alive.


Please reconsider your pricing strategy, as I don't have access to your current sales volume, but I am willing to bet you have not sold any of this software yet at your current pricing strategy, and I'm sure you wont see any new customers anytime soon either. Basically the pricing just does not make economical sense.


Thank you again for working toward making a useful product that is also affordable and provides VALUE at the price point of the software.

Golden Motors,

Agree with ima2nr...seems like a great product, but you have priced it higher than I can justify spending. Also agree that with the price of 12Cs being pretty reasonable, many of the owners (to include myself) are not fortunate to have very high incomes and we have limited resources to spend on our cars. I've been eagerly watching your development of the product and was looking forward to getting this capability. I'm finishing a rebuild of my car, have a few things I could use this for (airbag reset, service reset, key fob programming, etc) but the high initial cost coupled with the recurring cost are just too much.

Our McLaren community (especially the DIYers) could really use a product like this at an affordable cost and it could enable more small shops to work on McLarens...both of which could help us all with our operating costs of these awesome cars.

Seems like your development costs are sunk and your cost per sale are minimal. IMO, if you set the right price point you would be postured to make a higher overall return than trying to sell just a few of them at high cost.

If you can get it down to $1000 and no/minimal recurring costs, I would be in...and I bet there would be many more takers.

Thanks for developing the product...hope you can get it down to an affordable price!

Shags

Thanks to all of you for this upscale communication

The comparison made by dear ima2nr is very unfair for the following reasons:

First, the tool offered to you does not perform limited functions, but upgrades just as the original device (MDS) and more

For example, we program the keys( used) and MDS does not


Yes, it is true if the tool diagnoses the engine control unit only, there are many devices are examining protocols similar to what is in McLaren .. Only for the engine management and talk of this type of devices you do not need more than $ 100 to acquire this type of tool

While the SimpliDiag device checks all the controls in all McLaren cars in high detail starting from engine, transmission, airbags, ABC, air conditioning and more .

If our program only performs the service reset and check the engine management only , I promise you all that the price as you aspire or even less.

Regarding the update:

Your words here may be a bit of realism, but we are trying hard to think beyond what is allowed in the MDS. The next updates may be related to the navigation system update or retrofitting and any of the things that can be done away from what is currently available in MDS.


Best regards to all