ZombiePhysicist· 2012 MP4-12C
I agree with most of that.Well I wrote it before and I still think it’s the same: Ferrari and Mclaren don’t have the same buyers … of course some very wealthy ppl buy both brands and have collections or at least 3+ such cars from different brands, but simply put most mclaren buyers moved upward from Porsche 911/ Audi R8 etc while most Ferrari buyers are more buying the car as a status symbol and the brand is positioned closer to the luxury market than McL … additionally Ferrari has about 4-5x the client base if not 10x …
From this comes the observation that mclaren clients are way more price sensitive than Ferrari clients and Mclaren can easily price itself out of a significant part of its market … therefore the replacement of the 720s cannot be priced too high (330-350k base seem to work - 400-420 won’t) … power ratings and other numbers won’t change much about that as the ppl at some point just won’t buy the cars anymore … and simply put a SF90 or V12 Lambo even if inferior from its performance carries more social status, which is a big part for many owners … maybe not so much the ones here in the forum, where the discussion is mainly technical and performance related but more on the street …
However with price sensitive part, I think it's more complicated. Once you go to used cars, yes. But on the new side, I think a lot of buyers want the mclaren because 'why not, and'. They have lots of cars, lots of money.
Also, many are 'professional' car owners. Meaning, it's more than a hobby for them to keep having the newest car. Many love the 'I dont really have money to waste on cars' surfing game they perfected at Ferrari, ie, get the car early, dump it after 10 minutes of 'ownership' before taking a hit on depreciation and even maybe making a small profit. The kind of people that will try to look down on used buyer, but in actuality, are cheap as hell themselves, desperately trying to throw the hot depreciating potato, at others. I posit those buyers are a paradox in as follows. The price is irrelevant to them because they plan on dumping the hot potato on others, so they are price incentive.
Going back to the 'why not, and' buyers, the other new purchasers, I think they might not much care about the price. I think care less than Ferrari new buyers because the McLaren is an 'and' buyer. Meaning, they already have way more cars than they need even for status. They just have money to burn and like the McLaren brand/cars as an "and" car.
I could be wrong, and you might be right that bulk of mclaren buyers are more price sensitive, but I would not be surprised if the above represented a significant portion.