I am not shocked, but don’t understand why they advertise looking for 12CS.
IMHO, leavening the current climate aside, supporting the residuals of used cars should have been an integral part of the business model. It would have enabled them to have built the brand much more quickly. Even more so as this is a new car and brand to market. Along with at presenet no other model within the range to offer price support, i.e. price wise, 355 range, 360, range, 430, range, 458 range,
All it would take IMHO to go a long way to address this point is for the Factory to support a buy back scheme, i.e. we will buy back your car for £xx within a given time at xx miles. Can you imagine the confidence that this would give to new prospective owner. This would enable new owners to change there cars more frequently, and I speak from experience on this. I had 4 x 430s in a two year period including a Scud, Ok we were in different economic times and the product was supported via market demand and not the Factory, but the principle is the same.
I know several 12c owners that would happily change to a new car, for a reasonable amount, this would drive new cars sales and give a healthy supply of used cars.
There would be no need to discount in my view, and would improve sales.
Its such a shame, as this car offers levels of performance and reliability that can be used every day along with dealer service , that in my view have never been seen before, At any price.