They are running at COTA (one of the most expensive tracks in the country to rent $50K a day) I think they are spreading those costs over multiple events. It would be nice if they ran events at bucket list tracks like VIR, Road Atlanta, WGI, Road America, Laguna Seca. They pick some great tracks but the closest to me (driving from South Carolina) is Homestead, and it is a ROVAL so meh. Last year they had Tremblant which is an awesome track and great location but VERY geographically undesirable.
Pretty sure for the "1/2 day experience" they have an instructor in the car with you who will make sure that you are not a maniac with a death wish.