OK so a little anonymous license taken but here are my observations in no particular order....
1 - Design is clearly Next Gen/Digital/3.0 and a great leap from the now Analog 650/675 language.
2 - Nod to F1 and core aerodynamics apparent
3 - Performance numbers staggering
4 - Quality in cabin materials and detail groundbreaking for sector
5 - Visual carbon pillars internally & glass see through C pillars absolutely awesome
6 - Brake calipers (front) ironically seem smaller & non symmetrical top to bottom. Were highlighted as being more powerful while being lighter so I guess explains the visual but clearly different to what's been seen before
7 - Aero socket headlights will be polarizing and create visual impact (especially side) depending on a dark or light spec
8 - Yes - Luxury spec sees bespoke luggage storage shelf behind seats (straps seen)
9 - ICE/IRIS upgrade sees Garage Door Opener App!!
McLaren has clearly moved the chains on this one and as others have pointed out will have the competitors scratching their heads and wondering what to do next.
Feel free to buy a competitor's car but I'm buying the future.
I can't wait to take delivery of one of the first 400. I'm down for a Sport spec.